Localization of Web design: An empirical comparison of German, Japanese, and United States Web site characteristics
Article first published online: 14 JUL 2004
Copyright © 2004 Wiley Periodicals, Inc.
Journal of the American Society for Information Science and Technology
Volume 55, Issue 13, pages 1199–1208, November 2004
How to Cite
Cyr, D. and Trevor-Smith, H. (2004), Localization of Web design: An empirical comparison of German, Japanese, and United States Web site characteristics. J. Am. Soc. Inf. Sci., 55: 1199–1208. doi: 10.1002/asi.20075
- Issue published online: 13 OCT 2004
- Article first published online: 14 JUL 2004
- Manuscript Revised: 22 JAN 2004
- Manuscript Accepted: 22 JAN 2004
- Manuscript Received: 2 JUN 2003
To explore issues of user interface design and experience, including culturally preferred design elements, a study was conducted analyzing sites in Germany, Japan, and the United States (30 municipal sites in each country). Design elements considered are use of symbols and graphics, color preferences, site features (links, maps, search functions, and page layout), language, and content. Significant modal differences were found in each of the listed categories. Outcomes from the study are used to discuss future research directions in the areas of experience design and localization.