Research Article

How do Web users respond to non-banner-ads animation? The effects of task type and user experience

  1. Weiyin Hong1,
  2. James Y.L. Thong2,
  3. Kar Yan Tam2

Article first published online: 12 JUN 2007

DOI: 10.1002/asi.20624

Issue

Journal of the American Society for Information Science and Technology

Journal of the American Society for Information Science and Technology

Volume 58, Issue 10, pages 1467–1482, August 2007

Additional Information

How to Cite

Hong, W., Thong, J. Y.L. and Tam, K. Y. (2007), How do Web users respond to non-banner-ads animation? The effects of task type and user experience. J. Am. Soc. Inf. Sci., 58: 1467–1482. doi: 10.1002/asi.20624

Author Information

  1. 1

    Department of Management Information Systems, University of Nevada, Las Vegas, 4505 Maryland Parkway, P.O. Box 456034, Las Vegas, NV 89154

  2. 2

    Department of Information and Systems Management, Hong Kong University of Science and Technology, Clear Water Bay, Kowloon, Hong Kong

Publication History

  1. Issue published online: 19 JUL 2007
  2. Article first published online: 12 JUN 2007
  3. Manuscript Accepted: 29 NOV 2006
  4. Manuscript Revised: 28 NOV 2006
  5. Manuscript Received: 6 SEP 2006

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