An improved customer lifetime value model based on Markov chain
Version of Record online: 10 JUL 2014
Copyright © 2014 John Wiley & Sons, Ltd.
Applied Stochastic Models in Business and Industry
Volume 31, Issue 4, pages 528–535, July/August 2015
How to Cite
2015) An improved customer lifetime value model based on Markov chain. Appl. Stochastic Models Bus. Ind., 31: 528–535. doi: 10.1002/asmb.2053., and (
- Issue online: 17 JUL 2015
- Version of Record online: 10 JUL 2014
- Manuscript Revised: 8 JUN 2014
- Manuscript Accepted: 8 JUN 2014
- Manuscript Received: 8 SEP 2013
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