Research Article

The ‘win–win’ paradigm and stakeholder integration

  1. J. A. Plaza-Úbeda1,
  2. J. Burgos-Jiménez1,
  3. D. A. Vazquez2,
  4. C. Liston-Heyes2,*

Article first published online: 12 NOV 2007

DOI: 10.1002/bse.593

Issue

Business Strategy and the Environment

Business Strategy and the Environment

Volume 18, Issue 8, pages 487–499, December 2009

Additional Information

How to Cite

Plaza-Úbeda, J. A., Burgos-Jiménez, J., Vazquez, D. A. and Liston-Heyes, C. (2009), The ‘win–win’ paradigm and stakeholder integration. Bus. Strat. Env., 18: 487–499. doi: 10.1002/bse.593

Author Information

  1. 1

    Department of Business Administration, Faculty of Business and Economics, University of Almería, Spain

  2. 2

    School of Management, Royal Holloway, University of London, UK

*Reader in Business Economics, School of Management, Royal Holloway, University of London, UK

Publication History

  1. Issue published online: 20 NOV 2009
  2. Article first published online: 12 NOV 2007
  3. Manuscript Accepted: 9 JUL 2007
  4. Manuscript Revised: 5 JUL 2007
  5. Manuscript Received: 4 MAY 2007

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Keywords:

  • environmental performance;
  • environmental policy;
  • regression analysis;
  • environmental management systems;
  • stakeholder theory;
  • stakeholder integration;
  • theory of planned behaviour

Abstract

Firms are under pressure to invest in environmental management systems (EMSs) to reduce the environmental impacts of their activities. Many advocates of EMS adoption promote the idea of ‘win–win’ gains, where improvements in environmental performance are accompanied by financial rewards. The empirical evidence on this is mixed and suggests that the' right' conditions must exist within the firm for genuine environmental performance gains to materialize. The paper uses a survey of 129 Spanish manufacturing firms to investigate managerial perceptions about what these right conditions might be. Results indicate that enhanced environmental performance following EMS adoption is linked to managers' belief in the win–win paradigm, and that managers who adhere to the win–win story also tend to integrate other stakeholder demands into their business strategies. Policy implications conclude the paper. Copyright © 2007 John Wiley & Sons, Ltd and ERP Environment.

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