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Keywords:

  • food miles;
  • flower industry;
  • international development;
  • consumers

Abstract

This paper examines the debate surrounding local versus international sourcing of retail products, particularly food and flowers, in light of the emerging carbon imperative. It begins by examining the Fairtrade market and then examines ‘food miles’ and carbon impact. The complexity of sourcing decisions when considering both international development issues and the emerging carbon agenda is considered using the case of the cut flower industry. Copyright © 2008 John Wiley & Sons, Ltd and ERP Environment.