Recipients' affective responses to affirmative action interventions: A cross-cultural perspective



This study investigated whether individualism-collectivism (cultural) differences would account for the observed relationship between ethnic group status and affective responses to and fairness perceptions of affirmative action interventions. Forty-nine international (Latin America and East Asia), 116 minority, and 106 majority participants from a major southwestern university and its community provided fairness and affective response ratings to an affirmative action scenario. Implementation policy and qualification of the recipient were also manipulated. Though ethnicity was related to individualism-collectivism, the latter did not explain any variance in affective response ratings. Minority and international participants reported more positive affect and higher agreement and fairness levels than did majority participants. Participants in the preferential treatment and equally qualified conditions had more favorable responses than those in the reverse-discrimination and less qualified conditions.