A metaphor for content strategy




The planning, building and furnishing of a house create an illustrative metaphor for developing a website and handling its content. A construction blueprint demands consideration of how a building will be used, the total space, subdivision of space into rooms, intended uses for separate spaces, location and maintenance plans. Similarly, information architecture for a website requires understanding of who the users will be and how they will use the site, what options should be provided, maintenance and expansion plans and budget. Like furniture in a house, website content must be suited to user needs and to the subspaces, layout and functions of the site. Content should be actively managed, enhanced and pruned as needed without hoarding unnecessary material.