In an interview with the author, Eric Reiss discusses his contributions to information architecture, including his recent book, which explores usability from two angles. He breaks down the topic into “ease of use,” focusing on physical interaction, and “elegance and clarity,” addressing psychological aspects, each with five simple subtopics. The analysis lends itself to client presentations and to teaching students. Reiss prompts all to look at how well any product functions and at any website to consider its success on aspects including function, ergonomics, convenience, logic and predictability. Contemplating the foundations of his work, he traces his interest in usability back to redesigning a rocking horse as a three-year-old.