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Research Article
Ideology and power: the influence of current neo-liberalism in society
Article first published online: 9 JUL 2007
DOI: 10.1002/casp.931
Copyright © 2007 John Wiley & Sons, Ltd.
Issue
1099-1298/asset/cover.gif?v=1&s=caeaeae3f0cac9447f72cbc6a5250403f6e01f26 "Journal of Community & Applied Social Psychology")
Journal of Community & Applied Social Psychology
Special Issue: Power in Community Psychology Research and Practice
Volume 17, Issue 4, pages 313–327, July/August 2007
Additional Information
How to Cite
Nafstad, H. E., Blakar, R. M., Carlquist, E., Phelps, J. M. and Rand-Hendriksen, K. (2007), Ideology and power: the influence of current neo-liberalism in society. J. Community. Appl. Soc. Psychol., 17: 313–327. doi: 10.1002/casp.931
Publication History
- Issue published online: 9 JUL 2007
- Article first published online: 9 JUL 2007
- Abstract
- References
- Cited By
Keywords:
- ideology;
- globalisation;
- capitalism;
- welfare state;
- individualism
Abstract
Understanding power requires analysis of the intra-personal, interpersonal, inter-group as well as the ideological levels. The present study demonstrates the importance of the ideological level. A longitudinal analysis (1984–2005) of media language in Norwegian public discourse demonstrates how the current globalised capitalist market ideology has increasingly permeated this long-established Scandinavian welfare state; individualism increasing at the cost of communal values. The current hegemonic shift is reflected in that the usage of the Norwegian equivalents of ‘I’/‘me’ has increased considerably whereas ‘we’/‘us’ has been stable. Usage of words such as ‘solidarity’, ‘common/communal/shared’, ‘welfare society’, ‘duty/obligation’ and ‘equality’ has decreased, whereas ‘right/entitlement’, ‘optional’ and ‘freedom to choose’ has increased. Copyright © 2007 John Wiley & Sons, Ltd.