Morris B. Holbrook is the W. T. Dillard Professor of Marketing at the Graduate School of Business at Columbia University, New York, USA. He graduated from Harvard College (1965) and received his MBA (1967) and PhD (1975) degrees from Columbia University. Since 1975, he has taught courses at the Columbia Business School and has conducted research covering a wide variety of topics in marketing and consumer behaviour with a special focus on issues related to communication in general and to aesthetics, semiotics, hermeneutics, art, entertainment, music, motion pictures, nostalgia, and stereography in particular.
Nostalgic bonding: exploring the role of nostalgia in the consumption experience
Version of Record online: 11 JUL 2006
Copyright © 2003 Henry Stewart Publications.
Journal of Consumer Behaviour
Volume 3, Issue 2, pages 107–127, December 2003
How to Cite
Holbrook, M. B. and Schindler, R. M. (2003), Nostalgic bonding: exploring the role of nostalgia in the consumption experience. Journal of Consumer Behaviour, 3: 107–127. doi: 10.1002/cb.127
- Issue online: 11 JUL 2006
- Version of Record online: 11 JUL 2006
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