Satisfaction in the context of customer co-production: A behavioral involvement perspective
Article first published online: 21 MAR 2012
Copyright © 2012 John Wiley & Sons, Ltd.
Journal of Consumer Behaviour
Volume 11, Issue 5, pages 347–356, September/October 2012
How to Cite
Hunt, D. M., Geiger-Oneto, S. and Varca, P. E. (2012), Satisfaction in the context of customer co-production: A behavioral involvement perspective. Journal of Consumer Behaviour, 11: 347–356. doi: 10.1002/cb.1370
- Issue published online: 26 SEP 2012
- Article first published online: 21 MAR 2012
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