Special Issue Paper
I'm buying, Jack! Fooling around an ambiguous brand
Article first published online: 19 DEC 2013
Copyright © 2013 John Wiley & Sons, Ltd.
Journal of Consumer Behaviour
Special Issue: Ambiguous Goods
Volume 13, Issue 2, pages 108–121, March/April 2014
How to Cite
Brown, S. (2014), I'm buying, Jack! Fooling around an ambiguous brand. Journal of Consumer Behaviour, 13: 108–121. doi: 10.1002/cb.1448
- Issue published online: 21 MAR 2014
- Article first published online: 19 DEC 2013
- Manuscript Accepted: 17 AUG 2013
- Manuscript Revised: 23 JUL 2013
- Manuscript Received: 28 MAR 2013
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