Charles D. Schewe is Professor of Marketing at the University of Massachusetts in Amherst and principal in Lifestage Matrix Marketing, a consulting firm focusing on the ageing of populations. He received his MBA from the University of Michigan and his PhD from the Kellogg School of Management at Northwestern University. He has published over 50 articles in academic journals and over a dozen books. In 1979, he had a Fulbright Scholarship to the University of Lund where he continues to be a frequent visiting professor.
Segmenting global markets by generational cohorts: determining motivations by age
Article first published online: 11 JUL 2006
Copyright © 2004 Henry Stewart Publications Ltd.
Journal of Consumer Behaviour
Volume 4, Issue 1, pages 51–63, September 2004
How to Cite
Schewe, C. D. and Meredith, G. (2004), Segmenting global markets by generational cohorts: determining motivations by age. Journal of Consumer Behaviour, 4: 51–63. doi: 10.1002/cb.157
- Issue published online: 11 JUL 2006
- Article first published online: 11 JUL 2006
Options for accessing this content:
- If you have access to this content through a society membership, please first log in to your society website.
- If you would like institutional access to this content, please recommend the title to your librarian.
- Login via other institutional login options http://onlinelibrary.wiley.com/login-options.
- You can purchase online access to this Article for a 24-hour period (price varies by title)
- If you already have a Wiley Online Library or Wiley InterScience user account: login above and proceed to purchase the article.
- New Users: Please register, then proceed to purchase the article.
Type your institution's name in the box below. If your institution is a Wiley customer, it will appear in the list of suggested institutions and you will be able to log in to access content. Some users may also log in directly via OpenAthens.
Please note that there are currently a number of duplicate entries in the list of institutions. We are actively working on fixing this issue and apologize for any inconvenience caused.
Registered Users please login:
- Access your saved publications, articles and searches
- Manage your email alerts, orders and subscriptions
- Change your contact information, including your password
Please register to:
- Save publications, articles and searches
- Get email alerts
- Get all the benefits mentioned below!