Academic Paper

Too cheap to chug: frugality as a buffer against college-student drinking

  1. Paul Rose1,*,
  2. Shannon Toney Smith2,
  3. Daniel J. Segrist1

Article first published online: 12 APR 2010

DOI: 10.1002/cb.314

Issue

Journal of Consumer Behaviour

Journal of Consumer Behaviour

Volume 9, Issue 3, pages 228–238, May/June 2010

Additional Information

How to Cite

Rose, P., Smith, S. T. and Segrist, D. J. (2010), Too cheap to chug: frugality as a buffer against college-student drinking. Journal of Consumer Behaviour, 9: 228–238. doi: 10.1002/cb.314

Author Information

  1. 1

    Department of Psychology, Southern Illinois University Edwardsville, Box 1121, SIUE, Edwardsville, IL 62026-1121, USA

  2. 2

    Department of Psychology, Texas A&M University, Texas A&M, 4235 TAMU, College Station, TX 77843-7235, USA

*Department of Psychology, Southern Illinois University Edwardsville, Box 1121, SIUE, Edwardsville, IL 62026-1121, USA.

Publication History

  1. Issue published online: 3 JUN 2010
  2. Article first published online: 12 APR 2010

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Abstract

  • Beyond its probable effect on preventing financial problems, frugality may contribute to consumer well-being in other ways. Using survey data collected from American undergraduates, in this paper we demonstrate that frugality is negatively associated with several types of alcohol use. These relationships hold even when sex and impulsivity are controlled. To further substantiate the link between frugality and college-student drinking, we confirmed that typical amount spent on alcohol mediates the relations between frugality and each type of drinking we assessed. These results are consistent with suggestions that young adults' drinking-related choices are subject to price considerations and that policy makers may be able to leverage such considerations to prevent excessive drinking.

Copyright © 2010 John Wiley & Sons, Ltd.

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