Help me, I'm fat! Social support in online weight loss networks
Article first published online: 23 DEC 2011
Copyright © 2011 John Wiley & Sons, Ltd.
Journal of Consumer Behaviour
Special Issue: Untangling the Web: Exploring the boundaries of Social Media and Consumer Generated Content
Volume 10, Issue 6, pages 332–337, November/December 2011
How to Cite
Ballantine, P. W. and Stephenson, R. J. (2011), Help me, I'm fat! Social support in online weight loss networks. Journal of Consumer Behaviour, 10: 332–337. doi: 10.1002/cb.374
- Issue published online: 23 DEC 2011
- Article first published online: 23 DEC 2011
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