SEARCH

SEARCH BY CITATION

REFERENCES

  • Barnes SJ, Scornavacca E. 2004. Mobile marketing: the role of permission and acceptance. International Journal of Mobile Communications 2(2): 128139.
  • Blumstein P, Kollock P. 1988. Personal Relationships. Annual Review of Sociology 14: 467490.
  • Boase J, Wellman B. 2001. A Plague of Viruses: Biological, Computer and Marketing. Current Sociology 49(6): 3955.
  • Brown JJ, Reingen PH. 1987. Social Ties and Word-of-Mouth Referral Behavior. Journal of Consumer Research 14(3): 350362.
  • Camarena PM, Sarigiani PA, Petersen AC. 1990. Gender-Specific Pathways to Intimacy in Early Adolescence. Journal of Youth and Adolescence 19(1): 1932.
  • Cronbach LJ. 1951. Coefficient alpha and the internal structure of tests. Psychometrika 16(3): 297334.
  • De Bruyn A, Lilien GL. 2008. A multi-stage model of word-of-mouth influence through viral marketing. International Journal of Research in Marketing 25(3): 151163.
  • Diamantopoulos A, Winklhofer HM. 2001. Index Construction with Formative Indicators: An Alternative to Scale Development. Journal of Marketing Research 38(2): 269277.
  • Dobele A, Lindgreen A, Beverland M, Vanhamme J, van Wijk R. 2007. Why pass on viral messages? Because they connect emotionally. Business Horizons 50(4): 291304.
  • Dobele A, Toleman D, Beverland M. 2005. Controlled infection! Spreading the brand message through viral marketing. Business Horizons 48(2): 143149.
  • Dodds PS, Muhamad R, Watts DJ. 2003. An experimental study of search in global social networks. Science 301(5634): 827829.
  • Dye R. 2000. The Buzz on Buzz. Harvard Business Review 78(6): 139146.
  • Frenzen JK, Davis HL. 1990. Purchasing Behavior in Embedded Markets. Journal of Consumer Research 17(1): 112.
  • Granovetter MS. 1973. The Strength of Weak Ties. The American Journal of Sociology 78(6): 13601380.
  • Hansen MT. 1999. The Search-Transfer Problem: The Role of Weak Ties in Sharing Knowledge across Organization Subunits. Administrative Science Quarterly 44(1): 82111.
  • Jurvetson S, Draper T. 1997. Viral Marketing. Draper Fisher Jurvetson Retrieved 5 May 2008, from http://www.dfj.com/news/article_26.shtml
  • Kaikati AM, Kaikati JG. 2004. Stealth Marketing: How to Reach Consumers Surreptitiously. California Management Review 46(4): 622.
  • Kibby MD. 2005. Email forwardables: Folklore in the age of the internet. New Media & Society 7(6): 770790.
  • Kirby J, Marsden P. 2006. Connected Marketing: The Viral, Buzz and Word of Mouth Revolution. Butterworth-Heinemann: Oxford, UK.
  • Koku E, Nazer N, Wellman B. 2001. Netting scholars: Online and offline. American Behavioral Scientist 44(10): 1752.
  • Lazarsfeld P, Merton R. 1954. Friendship as a Social Process: A Substantiveand Methodological Analysis. In Berger M, Abel T, Page CH (eds). Freedom and Control in Modern Society. Van Nostrand: New York, NY.
  • Leskovec J, Adamic LA, Huberman BA. 2007. The dynamics of viral marketing. ACM Transactions on the Web 1(1): 139.
  • Marsden PV, Campbell KE. 1984. Measuring Tie Strength. Social Forces 63(2): 482501.
  • Merchant G. 2001 Teenagers in cyberspace: an investigation of language use and language change in internet chatrooms. Journal of Research in Reading 24(3): 293306.
    Direct Link:
  • Norman AT, Russell CA. 2006. The Pass-Along Effect: Investigating Word-of-Mouth Effects on Online Survey Procedures. Journal of Computer-Mediated Communication 11(4): 10851103.
  • Nunnally JC. 1978. Psychometric Theory. McGraw-Hill: New York.
  • Petty RE, Cacioppo JT. 1979. Issue Involvement Can Increase or Decrease Persuasion by Enhancing Message-Relevant Cognitive Responses. Journal of Personality and Social Psychology 37(10): 19151926.
  • Phelps JE, Lewis R, Mobilio L, Perry D, Raman N. 2004. Viral Marketing or Electronic Word-of-Mouth Advertising: Examining Consumer Responses and Motivations to Pass Along Email. Journal of Advertising Research 44(4): 333348.
  • Rayport J. 1996. The Virus of Marketing. Fast Company Retrieved 15 April 2008, from http://pf.fastcompany.com/magazine/06/virus.html
  • Reingen PH, Kernan JB. 1986. Analysis of Referral Networks in Marketing: Methods and Illustration. Journal of Marketing Research 23(4): 370378.
  • Roehm ML, Sternthal B. 2001. The Moderating Effect of Knowledge and Resources on the Persuasive Impact of Analogies. Journal of Consumer Research 28(2): 257272.
  • Shulman N. 1976. Network Analysis: A New Addition to an Old Bag of Tricks. Acta Sociologica 19(4): 307323.
  • Subramani MR, Rajagopalan B. 2003. Knowledge-sharing and influence in online social networks via viral marketing. Communication of the ACM 46(12): 300307.
  • Sun T, Youn S, Wu G, Kuntaraporn M. 2006. Online Word-of-Mouth (or Mouse): An Exploration of Its Antecedents and Consequences. Journal of Computer-Mediated Communication 11(4): 11041127.
  • Watts DJ, Dodds PS. 2007. Influentials, Networks, and Public Opinion Formation. Journal of Consumer Research 34(4): 441458.
  • Westbrook RA. 1987. Product Consumption-Based Affective Responses and Postpurchase Processes. Journal of Marketing Research 24(3): 258270.
  • Wilson RF. 2000. The six principles of viral marketing. Web Marketing Today(70).
  • Wolburg JM, Pokrywczynski J. 2001. A Psychographic Analysis of Generation Y College Students. Journal of Advertising Research 41(5): 3352.
  • Zaichkowsky JL. 1985. Measuring the Involvement Construct. Journal of Consumer Research 12(3): 341352.
  • Zikmund WG, Ward S, Lowe B, Winzar H. 2007. Marketing Research (Asia Pacific ed.). Thompson: South Melbourne, Vic.