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Factors affecting consumers' trust in online product reviews
Article first published online: 26 MAR 2012
Copyright © 2012 John Wiley & Sons, Ltd.
Journal of Consumer Behaviour
Volume 11, Issue 2, pages 94–104, March/April 2012
How to Cite
Racherla, P., Mandviwalla, M. and Connolly, D. J. (2012), Factors affecting consumers' trust in online product reviews. Journal of Consumer Behaviour, 11: 94–104. doi: 10.1002/cb.385
- Issue published online: 26 MAR 2012
- Article first published online: 26 MAR 2012
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