Caroline Oates joined the Management School at the University of Sheffield as a lecturer in 1997. She teaches marketing communications and qualitative research methods at both undergraduate and postgraduate levels. Her research interests include advertising to children and green marketing and she has published papers in a number of journals and presented at international conferences in these areas.
Children and television advertising: when do they understand persuasive intent?
Version of Record online: 11 JUL 2006
Copyright © 2002 Henry Stewart Publications.
Journal of Consumer Behaviour
Volume 1, Issue 3, pages 238–245, February 2002
How to Cite
Oates, C., Blades, M. and Gunter, B. (2002), Children and television advertising: when do they understand persuasive intent?. Journal of Consumer Behaviour, 1: 238–245. doi: 10.1002/cb.69
- Issue online: 11 JUL 2006
- Version of Record online: 11 JUL 2006
- Manuscript Received: 11 JUL 2001
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