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Journal of Consumer Behaviour

© John Wiley & Sons, Ltd.

Cover image for Vol. 11 Issue 1

January/February 2012

Volume 11, Issue 1

Pages 1–88

  1. Academic Papers

    1. Top of page
    2. Academic Papers
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      DVD pirating intentions: Angels, devils, chancers and receivers (pages 1–10)

      Antje Cockrill and Mark M. H. Goode

      Article first published online: 2 JUN 2011 | DOI: 10.1002/cb.357

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      Understanding consumers' brand-induced food taste perception: A comparison of ‘brand familiarity’ – and ‘consumer value – brand symbolism (in)congruity’ – accounts (pages 11–20)

      Rami Paasovaara, Harri T. Luomala, Terhi Pohjanheimo and Mari Sandell

      Article first published online: 15 APR 2011 | DOI: 10.1002/cb.356

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      Consumer complaints and recovery through guaranteeing self-service technology (pages 21–30)

      Nichola Robertson, Lisa McQuilken and Jay Kandampully

      Article first published online: 20 JUL 2011 | DOI: 10.1002/cb.366

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      Just give it a try: Assessing interactive ad-hoc software-evaluation behaviour (pages 31–43)

      Jörg Zimmermann and Friedemann W. Nerdinger

      Article first published online: 19 JUL 2011 | DOI: 10.1002/cb.367

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      How valuable is a well-crafted design and name brand?: Recognition and willingness to pay (pages 44–55)

      Tore Kristensen, Gorm Gabrielsen and Judith Lynne Zaichkowsky

      Article first published online: 25 NOV 2011 | DOI: 10.1002/cb.368

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      Motives and barriers to bequest giving (pages 56–66)

      Pamala Wiepking, Wendy Scaife and Katie McDonald

      Article first published online: 29 NOV 2011 | DOI: 10.1002/cb.369

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      Friend or foe: In enjoying playfulness, do innovative consumers tend to switch brand? (pages 67–80)

      Lukman Aroean

      Article first published online: 2 OCT 2011 | DOI: 10.1002/cb.370

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      Regulatory focus and preference reversal between hedonic and utilitarian consumption (pages 81–88)

      Rajat Roy and Sharon Ng

      Article first published online: 5 OCT 2011 | DOI: 10.1002/cb.371

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