Journal of Consumer Behaviour

Cover image for Journal of Consumer Behaviour

March/April 2012

Volume 11, Issue 2

Pages 89–177

  1. Academic Papers

    1. Top of page
    2. Academic Papers
    3. Errata
    1. A new measure of social classes (pages 89–93)

      John R. Rossiter

      Version of Record online: 26 MAR 2012 | DOI: 10.1002/cb.372

    2. Factors affecting consumers' trust in online product reviews (pages 94–104)

      Pradeep Racherla, Munir Mandviwalla and Daniel J. Connolly

      Version of Record online: 26 MAR 2012 | DOI: 10.1002/cb.385

    3. The practice of using makeup: A consumption ritual of adolescent girls (pages 115–123)

      Elodie Gentina, Kay M. Palan and Marie-Hélène Fosse-Gomez

      Version of Record online: 26 MAR 2012 | DOI: 10.1002/cb.387

    4. Mixing emotions: The use of humor in fear advertising (pages 147–161)

      Ashesh Mukherjee and Laurette Dubé

      Version of Record online: 26 MAR 2012 | DOI: 10.1002/cb.389

  2. Errata

    1. Top of page
    2. Academic Papers
    3. Errata
    1. You have free access to this content
      Erratum (page 177)

      Version of Record online: 26 MAR 2012 | DOI: 10.1002/cb.1375

      This article corrects:

      Web 2.0, Social Media, and Creative Consumers: Special Issue

      Vol. 10, Issue 6, i–iii, Version of Record online: 26 DEC 2011

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