Journal of Consumer Behaviour

Cover image for Vol. 11 Issue 3

May/June 2012

Volume 11, Issue 3

Pages 179–272

  1. Academic Papers

    1. Top of page
    2. Academic Papers
    1. Chinese consumer ethnocentrism: A field experiment (pages 252–263)

      Xiaogang Bi, Sailesh Gunessee, Robert Hoffmann, Wendy Hui, Jeremy Larner, Qing-Ping Ma and Frauke Mattison Thompson

      Article first published online: 9 APR 2012 | DOI: 10.1002/cb.1374

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