Journal of Consumer Behaviour

Cover image for Vol. 11 Issue 4

Special Issue: Transformative Consumer Research and Social Marketing

July/August 2012

Volume 11, Issue 4

Pages 273–338

Issue edited by: Dr. Maria Piacentini, Dr. Emma Banister, Dr. Kathy Keeling, Dr. Laura Salciuviene

  1. Editorial

    1. Top of page
    2. Editorial
    3. Academic Papers
    1. Emerging issues in transformative consumer research and social marketing: An introduction to the special issue (pages 273–274)

      Maria Piacentini, Emma Banister, Laura Salciuviene and Kathy Keeling

      Version of Record online: 22 MAY 2012 | DOI: 10.1002/cb.1392

  2. Academic Papers

    1. Top of page
    2. Editorial
    3. Academic Papers
    1. The transformative potential of marketing from the consumers' point of view (pages 283–291)

      Teresa Pereira Heath and Andreas Chatzidakis

      Version of Record online: 10 JUL 2012 | DOI: 10.1002/cb.1387

    2. Service recovery following dysfunctional consumer participation (pages 329–338)

      Sally A. Hibbert, Maria G. Piacentini and Margaret K. Hogg

      Version of Record online: 27 JUL 2012 | DOI: 10.1002/cb.1391