Journal of Consumer Behaviour

Cover image for Vol. 12 Issue 1

January/February 2013

Volume 12, Issue 1

Pages 1–90

  1. Academic Papers

    1. Top of page
    2. Academic Papers
    1. Marketing social norms: Social marketing and the ‘social norm approach’ (pages 1–9)

      Kevin Burchell, Ruth Rettie and Kavita Patel

      Version of Record online: 20 NOV 2012 | DOI: 10.1002/cb.1395

    2. Individual differences in opportunistic claiming behavior (pages 10–19)

      Gerrard Macintosh and Charles D. Stevens

      Version of Record online: 24 JAN 2013 | DOI: 10.1002/cb.1398

    3. Are today's Millennials splintering into a new generational cohort? Maybe! (pages 20–31)

      Kathleen Debevec, Charles D. Schewe, Thomas J. Madden and William D. Diamond

      Version of Record online: 24 JAN 2013 | DOI: 10.1002/cb.1400

    4. Beliefs of Chinese buyers of pirated goods (pages 42–48)

      Nancy J. Stephens and Teresa A. Swartz

      Version of Record online: 24 JAN 2013 | DOI: 10.1002/cb.1412

    5. Co-construction and performancescapes (pages 49–59)

      GÜLNUR Tumbat and RUSSELL W. Belk

      Version of Record online: 24 JAN 2013 | DOI: 10.1002/cb.1414

    6. The simple man: The consumption behavior of the principled life (pages 70–80)

      Lee Phillip McGinnis, Angela M. Frendle and James W. Gentry

      Version of Record online: 24 JAN 2013 | DOI: 10.1002/cb.1416

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