Journal of Consumer Behaviour

Cover image for Vol. 12 Issue 2

Special Issue: Challenges to Attitude and Behaviour Change Through Persuasion

March/April 2013

Volume 12, Issue 2

Pages 91–147

Issue edited by: Dr. Louise M. Hassan, Dr. Nina Michaelidou

  1. Editorial

    1. Top of page
    2. Editorial
    3. Special Issue: Challenges to Attitude and Behaviour Change Through Persuasion
    1. Challenges to attitude and behaviour change through persuasion (pages 91–92)

      Louise M. Hassan and Nina Michaelidou

      Version of Record online: 21 MAR 2013 | DOI: 10.1002/cb.1429

  2. Special Issue: Challenges to Attitude and Behaviour Change Through Persuasion

    1. Top of page
    2. Editorial
    3. Special Issue: Challenges to Attitude and Behaviour Change Through Persuasion
    1. Message exposure with friends: The role of social context on attitudes toward prominently placed brands (pages 102–111)

      Kesha K. Coker, Suzanne A. Altobello and Siva K. Balasubramanian

      Version of Record online: 21 MAR 2013 | DOI: 10.1002/cb.1423

    2. Direct or indirect comparative ads: The moderating role of information processing modes (pages 133–147)

      Arti D. Kalro, Bharadhwaj Sivakumaran and Rahul R. Marathe

      Version of Record online: 4 MAR 2013 | DOI: 10.1002/cb.1421

SEARCH

SEARCH BY CITATION