Journal of Consumer Behaviour

Cover image for Journal of Consumer Behaviour

September 2004

Volume 4, Issue 1

Pages 7–74

  1. Editorials

    1. Top of page
    2. Editorials
    3. Academic Papers
    4. Original Articles
    5. Practice Papers
    6. Original Articles
    7. Book Reviews
    1. Editorial (pages 7–8)

      Martin Evans

      Article first published online: 11 JUL 2006 | DOI: 10.1002/cb.153

  2. Academic Papers

    1. Top of page
    2. Editorials
    3. Academic Papers
    4. Original Articles
    5. Practice Papers
    6. Original Articles
    7. Book Reviews
  3. Original Articles

    1. Top of page
    2. Editorials
    3. Academic Papers
    4. Original Articles
    5. Practice Papers
    6. Original Articles
    7. Book Reviews
    1. Exploring consumer status and conspicuous consumption (pages 25–39)

      Professor Aron O'Cass and Hmily McEwen

      Article first published online: 11 JUL 2006 | DOI: 10.1002/cb.155

    2. Effect of brand name on consumers' risk perceptions of online shopping (pages 40–50)

      Wen-yeh Huang, Holly Schrank and Alan J. Dubinsky

      Article first published online: 11 JUL 2006 | DOI: 10.1002/cb.156

  4. Practice Papers

    1. Top of page
    2. Editorials
    3. Academic Papers
    4. Original Articles
    5. Practice Papers
    6. Original Articles
    7. Book Reviews
    1. Segmenting global markets by generational cohorts: determining motivations by age (pages 51–63)

      Charles D. Schewe and Geoffrey Meredith

      Article first published online: 11 JUL 2006 | DOI: 10.1002/cb.157

  5. Original Articles

    1. Top of page
    2. Editorials
    3. Academic Papers
    4. Original Articles
    5. Practice Papers
    6. Original Articles
    7. Book Reviews
    1. Building the buzz in the hive mind (pages 64–72)

      Greg Metz Thomas Jr

      Article first published online: 11 JUL 2006 | DOI: 10.1002/cb.158

  6. Book Reviews

    1. Top of page
    2. Editorials
    3. Academic Papers
    4. Original Articles
    5. Practice Papers
    6. Original Articles
    7. Book Reviews

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