Journal of Consumer Behaviour

Cover image for Journal of Consumer Behaviour

Special Issue: Neuromarketing

July - October 2008

Volume 7, Issue 4-5

Pages 263–419

Issue edited by: Carl Senior, Nick Lee

  1. Editorials

    1. Top of page
    2. Editorials
    3. Academic Papers
    1. A manifesto for neuromarketing science (pages 263–271)

      Carl Senior and Nick Lee

      Article first published online: 30 JUL 2008 | DOI: 10.1002/cb.250

  2. Academic Papers

    1. Top of page
    2. Editorials
    3. Academic Papers
    1. A current overview of consumer neuroscience (pages 272–292)

      Mirja Hubert and Peter Kenning

      Article first published online: 30 JUL 2008 | DOI: 10.1002/cb.251

    2. Neuroethics of neuromarketing (pages 293–302)

      Emily R. Murphy, Judy Illes and Peter B. Reiner

      Article first published online: 30 JUL 2008 | DOI: 10.1002/cb.252

    3. Brains and brands: developing mutually informative research in neuroscience and marketing (pages 303–318)

      Tyler K. Perrachione and John R. Perrachione

      Article first published online: 30 JUL 2008 | DOI: 10.1002/cb.253

    4. What they see is what they get? An fMRI-study on neural correlates of attractive packaging (pages 342–359)

      Marco Stoll, Sebastian Baecke and Peter Kenning

      Article first published online: 30 JUL 2008 | DOI: 10.1002/cb.256

    5. How choice ambiguity modulates activity in brain areas representing brand preference: evidence from consumer neuroscience (pages 360–367)

      Hilke Plassmann, Peter Kenning, Michael Deppe, Harald Kugel and Wolfram Schwindt

      Article first published online: 30 JUL 2008 | DOI: 10.1002/cb.257

    6. Neuromarketing and the perception of knowledge (pages 415–419)

      Michael J.R. Butler

      Article first published online: 30 JUL 2008 | DOI: 10.1002/cb.260

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