Customer research: Its role and importance in competitive intellilence

Authors

  • Deborah C. Sawyer

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    • Deborah C. Sawyer is President of Information Plus, established 1979, information brokers and consultants with ofices in the U.S. and Canada. She has worked on competitive intelligence assignments in the financial services, computer, pharmaceutical, retailing, manufacturing, and other industries. She holds a BA in Linguistics and an MLS degree. She can be reached at: Infrmation Plus, 300 Pearl St., Suite 200, Buialo NY 14202; Tel: 716-852-2220; Fax: 716-842-6049.


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