We would like to thank the Marketing Division Editor Darren Dahl and the anonymous reviewers who provided helpful comments. We would also like to thank Professor Shaoming Zou.
Business-to-Business Branding: A Review and Assessment of the Impact of Non-Attribute-Based Brand Beliefs on Buyer's Attitudinal Loyalty
Article first published online: 16 JAN 2012
Copyright © 2012 ASAC. Published by John Wiley & Sons, Ltd.
Canadian Journal of Administrative Sciences / Revue Canadienne des Sciences de l'Administration
Volume 29, Issue 3, pages 242–254, September 2012
How to Cite
Cassia, F. and Magno, F. (2012), Business-to-Business Branding: A Review and Assessment of the Impact of Non-Attribute-Based Brand Beliefs on Buyer's Attitudinal Loyalty. CAN J ADM SCI, 29: 242–254. doi: 10.1002/cjas.235
- Issue published online: 18 SEP 2012
- Article first published online: 16 JAN 2012
Options for accessing this content:
- If you have access to this content through a society membership, please first log in to your society website.
- If you would like institutional access to this content, please recommend the title to your librarian.
- Login via other institutional login options http://onlinelibrary.wiley.com/login-options.
- You can purchase online access to this Article for a 24-hour period (price varies by title)
- New Users: Please register, then proceed to purchase the article.
Login via OpenAthens
Search for your institution's name below to login via Shibboleth.
Registered Users please login:
- Access your saved publications, articles and searches
- Manage your email alerts, orders and subscriptions
- Change your contact information, including your password
Please register to:
- Save publications, articles and searches
- Get email alerts
- Get all the benefits mentioned below!