Bismuth-promoted platinum catalysts were tested for the oxidative coupling of 2- and 4-substituted 1-naphthols at different temperatures and ambient pressure. The principal final products are the 3,3′-substituted 1,1′-binaphthalenylidene-4,4′-diones and the 4,4′-substituted 2,2′-binaphthalenylidene-1,1′-diones, respectively. Hydrogen peroxide was used as the oxidant. Only naphthols with electron-donating substituents reacted. The corresponding binaphthalenyl diols can be considered as reaction intermediates. Yields of up to 99 % were obtained from 2-methyl-1-naphthol as the starting material within 20 minutes. Probably for steric reasons, the diol is the final product obtained from 2-ethyl-1-naphthol. For 4-methoxy-1-naphthol the outcome is determined by the reaction temperature. At 25 °C the expected 1,1′-dione is the major product, whereas at 60 °C 1′-hydroxy-4′-methoxy-2,2′-binaphthalenyl-1,4-dione is formed; the loss of one methoxy unit and the preservation of the hydroxy group can be explained by the competitive cleavage of one of the two OMe bonds at higher temperature. Unpromoted platinum and a range of other metallic catalysts, including gold and Raney nickel, were also found to be active. The products obtained are brightly colored solids that could be used as dyes. The method described is truly catalytic and environmentally benign. The potential of the technique justifies further research to expand on the applicability of this novel method.