Corporate social responsiveness in the Korean electronics industry

Authors

  • Ki-Hoon Lee

    Corresponding author
    1. The Graduate School of Corporate Environmental Management, The University of KwangWoon, Seoul, Korea
    • The Graduate School of Corporate Environmental Management, The University of KwangWoon, 447-1, Wolgye-dong, Nowon-gu, Seoul 139-701, Korea
    Search for more papers by this author

Abstract

The purpose of this study is to improve our understanding of corporate social responsiveness by examining the relationship between corporate responsiveness strategy and stakeholders. Employing a case study method, an empirical analysis is carried out in 15 Korean electronics companies. Depending on top managers' understanding and commitment to stakeholders, four corporate social responsibility (CSR) responsive strategies are outlined and discussed. The study contributes to managerial decision making by identifying responsiveness strategies to counter corporate competitiveness threats and loss of stakeholder trust. Copyright © 2007 John Wiley & Sons, Ltd and ERP Environment.

Ancillary