Strategic corporate social responsibility: a ‘dynamic capabilities’ perspective


  • Venugopal Ramachandran

    Corresponding author
    1. Insitute for Financial Management and Research, Chennai, India
    • Institute for Financial Management and Research, 24 Kothari Road, Nungambakkam, Chennai, Tamil Nada, India 600034
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In this paper, strategic corporate social responsibility (CSR) is defined on the basis of Porter's theory of competitive advantage. Two kinds of dynamic capabilities are proposed as the precursors to strategic CSR success and operationalized in terms of two sets of associated processes. The effectiveness of these processes is postulated to be dependent on their attributes and the human and social capital employed in them. Implications for practitioners and researchers are outlined. Copyright © 2010 John Wiley & Sons, Ltd and ERP Environment.