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Keywords:

  • CSR;
  • stakeholder;
  • stakeholder engagement;
  • perception;
  • China;
  • forest industry;
  • values;
  • salience

ABSTRACT

The stakeholder theory is a useful tool for collecting and evaluating corporate social responsibility (CSR) data. Using a multistakeholder approach, we have succeeded in evaluating the CSR performance of the Chinese forest industry. In all, 810 observations have been made using a quantitative research method. This study contributes in three aspects. (1) The findings demonstrate that the stakeholder theory is a useful tool for collecting and evaluating CSR data. (2) We have systemically studied CSR issues in the Chinese forest sector, finding that the Chinese forest industry performs slightly better in its economic responsibility than environmental and social responsibilities. (3) Its results provide strong empirical evidence to suggest that values have a significant effect on the stakeholder perception of CSR performance. Copyright © 2011 John Wiley & Sons, Ltd and ERP Environment.