SIJUN WANG is an assistant professor of marketing at California State Polytechnic University, Pomona, CA
Signaling the trustworthiness of small online retailers
Article first published online: 30 JAN 2004
Copyright © 2004 Wiley Periodicals, Inc. and Direct Marketing Educational Foundation, Inc.
Journal of Interactive Marketing
Volume 18, Issue 1, pages 53–69, Winter 2004
How to Cite
Wang, S., Beatty, S. E. and Foxx, W. (2004), Signaling the trustworthiness of small online retailers. J. Interactive Mark., 18: 53–69. doi: 10.1002/dir.10071
- Issue published online: 30 JAN 2004
- Article first published online: 30 JAN 2004
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