XAVIER DRÈZE is an assistant professor of marketing at the Wharton School of Business of the University of Pennsylvania.
Measurement of online visibility and its impact on Internet traffic
Article first published online: 30 JAN 2004
Copyright © 2004 Wiley Periodicals, Inc. and Direct Marketing Educational Foundation, Inc.
Journal of Interactive Marketing
Volume 18, Issue 1, pages 20–37, Winter 2004
How to Cite
Drèze, X. and Zufryden, F. (2004), Measurement of online visibility and its impact on Internet traffic. J. Interactive Mark., 18: 20–37. doi: 10.1002/dir.10072
- Issue published online: 30 JAN 2004
- Article first published online: 30 JAN 2004