WENDY W. MOE is assistant professor of marketing at the University of Texas at Austin
Capturing evolving visit behavior in clickstream data
Article first published online: 30 JAN 2004
Copyright © 2004 Wiley Periodicals, Inc. and Direct Marketing Educational Foundation, Inc.
Journal of Interactive Marketing
Volume 18, Issue 1, pages 5–19, Winter 2004
How to Cite
Moe, W. W. and Fader, P. S. (2004), Capturing evolving visit behavior in clickstream data. J. Interactive Mark., 18: 5–19. doi: 10.1002/dir.10074
- Issue published online: 30 JAN 2004
- Article first published online: 30 JAN 2004
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