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Cybersenior research: A practical approach to data collection
Version of Record online: 28 SEP 2001
Copyright © 2001 John Wiley & Sons, Inc. and Direct Marketing Educational Foundation, Inc.
Journal of Interactive Marketing
Volume 15, Issue 4, pages 46–55, Autumn (Fall) 2001
How to Cite
McMellon, C. A. and Schiffman, L. G. (2001), Cybersenior research: A practical approach to data collection. J. Interactive Mark., 15: 46–55. doi: 10.1002/dir.1022
- Issue online: 28 SEP 2001
- Version of Record online: 28 SEP 2001
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