Boo.com—The path to failure
Article first published online: 28 SEP 2001
Copyright © 2001 John Wiley & Sons, Inc. and Direct Marketing Educational Foundation, Inc.
Journal of Interactive Marketing
Volume 15, Issue 4, pages 56–70, Autumn (Fall) 2001
How to Cite
Stockport, G. J., Kunnath, G. and Sedick, R. (2001), Boo.com—The path to failure. J. Interactive Mark., 15: 56–70. doi: 10.1002/dir.1023
- Issue published online: 28 SEP 2001
- Article first published online: 28 SEP 2001
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