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Research Article
Multichannel retailing: A case study of early experiences
Article first published online: 29 MAR 2005
DOI: 10.1002/dir.20035
Copyright © 2005 Wiley Periodicals, Inc.
Issue
1520-6653/asset/cover.gif?v=1&s=81a992aeef4378a014b3d375dfa9bc1895364b17 "Journal of Interactive Marketing")
Journal of Interactive Marketing
Special Issue: Multichannel Marketing
Volume 19, Issue 2, pages 63–74, Spring 2005
Additional Information
How to Cite
Dholakia, R. R., Zhao, M. and Dholakia, N. (2005), Multichannel retailing: A case study of early experiences. J. Interactive Mark., 19: 63–74. doi: 10.1002/dir.20035
Publication History
- Issue published online: 29 MAR 2005
- Article first published online: 29 MAR 2005
- Abstract
- References
- Cited By
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