Online peer and editorial recommendations, trust, and choice in virtual markets
Version of Record online: 5 JUL 2005
© 2005 Wiley Periodicals, Inc. and Direct Marketing Educational Foundation, Inc.
Journal of Interactive Marketing
Volume 19, Issue 3, pages 15–37, Summer 2005
How to Cite
Smith, D., Menon, S. and Sivakumar, K. (2005), Online peer and editorial recommendations, trust, and choice in virtual markets. J. Interactive Mark., 19: 15–37. doi: 10.1002/dir.20041
- Issue online: 5 JUL 2005
- Version of Record online: 5 JUL 2005
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