Research Article

Exploring the value of online product reviews in forecasting sales: The case of motion pictures

  1. Chrysanthos Dellarocas1,
  2. Xiaoquan (Michael) Zhang2,
  3. Neveen F. Awad3

Article first published online: 6 NOV 2007

DOI: 10.1002/dir.20087

Issue

Journal of Interactive Marketing

Journal of Interactive Marketing

Volume 21, Issue 4, pages 23–45, Autumn (Fall) 2007

Additional Information

How to Cite

Dellarocas, C., Zhang, X. and Awad, N. F. (2007), Exploring the value of online product reviews in forecasting sales: The case of motion pictures. J. Interactive Mark., 21: 23–45. doi: 10.1002/dir.20087

Author Information

  1. 1

    University of Maryland, College Park;

  2. 2

    Hong Kong University of Science and Technology (HKUST) Business School

  3. 3

    Wayne State University, Detroit, MI

Publication History

  1. Issue published online: 6 NOV 2007
  2. Article first published online: 6 NOV 2007

SEARCH

SEARCH BY CITATION

ARTICLE TOOLS

Get PDF (261K)

Options for accessing this content:

  • If you have access to this content through a society membership, please first log in to your society website.
  • If you would like institutional access to this content, please recommend the title to your librarian.
  • Login via Athens http://onlinelibrary.wiley.com/athens or other institutional login options http://onlinelibrary.wiley.com/login-options .
  • You can purchase online access to this Article for a 24-hour period (price varies by title)
    • If you already have a Wiley Online Library or Wiley InterScience user account: login above and proceed to purchase the article.
    • New Users: Please register, then proceed to purchase the article.

Please register to:

  • Save publications, articles and searches
  • Get email alerts
  • Get all the benefits mentioned below!

Register now >

Get PDF (261K)