Exploring the value of online product reviews in forecasting sales: The case of motion pictures
Version of Record online: 6 NOV 2007
© 2007 Wiley Periodicals, Inc. and Direct Marketing Educational Foundation, Inc.
Journal of Interactive Marketing
Volume 21, Issue 4, pages 23–45, Autumn (Fall) 2007
How to Cite
Dellarocas, C., Zhang, X. and Awad, N. F. (2007), Exploring the value of online product reviews in forecasting sales: The case of motion pictures. J. Interactive Mark., 21: 23–45. doi: 10.1002/dir.20087
- Issue online: 6 NOV 2007
- Version of Record online: 6 NOV 2007
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