Why are you telling me this? An examination into negative consumer reviews on the Web
Version of Record online: 6 NOV 2007
© 2007 Wiley Periodicals, Inc. and Direct Marketing Educational Foundation, Inc.
Journal of Interactive Marketing
Volume 21, Issue 4, pages 76–94, Autumn (Fall) 2007
How to Cite
Sen, S. and Lerman, D. (2007), Why are you telling me this? An examination into negative consumer reviews on the Web. J. Interactive Mark., 21: 76–94. doi: 10.1002/dir.20090
- Issue online: 6 NOV 2007
- Version of Record online: 6 NOV 2007
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