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Research Article
The effects of the dimensions of technology readiness on technology acceptance: An empirical analysis
Article first published online: 5 NOV 2008
DOI: 10.1002/dir.20119
© 2008 Wiley Periodicals, Inc. and Direct Marketing Educational Foundation, Inc.
1520-6653/asset/cover.gif?v=1&s=81a992aeef4378a014b3d375dfa9bc1895364b17 "Journal of Interactive Marketing")
Additional Information
How to Cite
Lam, S. Y., Chiang, J. and Parasuraman, A. (2008), The effects of the dimensions of technology readiness on technology acceptance: An empirical analysis. Journal of Interactive Marketing, 22: 19–39. doi: 10.1002/dir.20119
Publication History
- Issue published online: 5 NOV 2008
- Article first published online: 5 NOV 2008
- Abstract
- References
- Cited By
Abstract
We develop hypotheses about the effects of the dimensions (innova-tiveness, optimism, discomfort, and insecurity) of technology readiness on two key stages of Internet acceptance, adoption, and usage of different Internet-based activities, and test them through a two-stage model using U.S. consumer survey data. The findings show that these dimensions have significant enduring effects on the two stages at varying levels of perceived risk.