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Research Article
The effects of the dimensions of technology readiness on technology acceptance: An empirical analysis
Article first published online: 5 NOV 2008
DOI: 10.1002/dir.20119
© 2008 Wiley Periodicals, Inc. and Direct Marketing Educational Foundation, Inc.
1520-6653/asset/cover.gif?v=1&s=81a992aeef4378a014b3d375dfa9bc1895364b17 "Journal of Interactive Marketing")
Additional Information
How to Cite
Lam, S. Y., Chiang, J. and Parasuraman, A. (2008), The effects of the dimensions of technology readiness on technology acceptance: An empirical analysis. J. Interactive Mark., 22: 19–39. doi: 10.1002/dir.20119
Publication History
- Issue published online: 5 NOV 2008
- Article first published online: 5 NOV 2008
- Abstract
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