Research Article

Developing a scale to measure the enjoyment of Web experiences

  1. Aleck Lin1,
  2. Shirley Gregor1,
  3. Michael Ewing2

Article first published online: 5 NOV 2008

DOI: 10.1002/dir.20120

Issue

Journal of Interactive Marketing

Journal of Interactive Marketing

Volume 22, Issue 4, pages 40–57, Autumn (Fall) 2008

Additional Information

How to Cite

Lin, A., Gregor, S. and Ewing, M. (2008), Developing a scale to measure the enjoyment of Web experiences. J. Interactive Mark., 22: 40–57. doi: 10.1002/dir.20120

Author Information

  1. 1

    School of Accounting and Business Information Systems at the Australian National University, Canberra

  2. 2

    Monash University in Melbourne, Australia

Publication History

  1. Issue published online: 5 NOV 2008
  2. Article first published online: 5 NOV 2008

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Abstract

We investigate the nature and extent of enjoyment experienced by users of the Web by developing an instrument for the measurement of this new construct. We establish the reliability and validity of the instrument through a range of psychometric tests. We show that the instrument may have both managerial and theory-building applications in predicting and explaining Web users'attitudes, experiences, and behaviors.

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