GLEN J. NOWAK is an associate professor in the College of Journalism and Mass Communication at the University of Georgia. He has a PhD and an MA from the University of Wisconsin. His research interests include direct response TV advertising, the impact of direct marketing on consumers' privacy, and advertising effects on consumer behavior. JOSEPH E. PHELPS is an assistant professor in the Advertising and Public Relations Department at the University of Alabama. He has a PhD and an MA from the University of Wisconsin. His research interests include consumer perceptions of direct marketing and privacy issues, children's responses to TV advertising, and examining the implications of integrated marketing communications on current marketing practices, theory, and research.
Direct marketing and the use of individual-level consumer information: Determining how and when “privacy” matters
Version of Record online: 29 AUG 2006
Copyright © 1995 John Wiley & Sons, Inc. and Direct Marketing Educational Foundation, Inc.
Journal of Direct Marketing
Volume 9, Issue 3, pages 46–60, Summer 1995
How to Cite
Nowak, G. J. and Phelps, J. (1995), Direct marketing and the use of individual-level consumer information: Determining how and when “privacy” matters. J. Direct Mark., 9: 46–60. doi: 10.1002/dir.4000090307
- Issue online: 29 AUG 2006
- Version of Record online: 29 AUG 2006
Options for accessing this content:
- If you are a society or association member and require assistance with obtaining online access instructions please contact our Journal Customer Services team.
- If your institution does not currently subscribe to this content, please recommend the title to your librarian.
- Login via other institutional login options http://onlinelibrary.wiley.com/login-options.
Login via OpenAthens
Search for your institution's name below to login via Shibboleth.
Registered Users please login:
- Access your saved publications, articles and searches
- Manage your email alerts, orders and subscriptions
- Change your contact information, including your password
Please register to:
- Save publications, articles and searches
- Get email alerts
- Get all the benefits mentioned below!