Journal of Interactive Marketing

Cover image for Journal of Interactive Marketing

Summer 2001

Volume 15, Issue 3

Pages 2–91

  1. Research Articles

    1. Top of page
    2. Research Articles
    3. Marketplace
    4. Case Study
    5. Abstracts
    1. Defensive responses to charitable direct mail solicitations (pages 2–12)

      William D. Diamond and Stephanie M. Noble

      Version of Record online: 28 JUN 2001 | DOI: 10.1002/dir.1012

    2. Internet forums as influential sources of consumer information (pages 31–40)

      Barbara Bickart and Robert M. Schindler

      Version of Record online: 28 JUN 2001 | DOI: 10.1002/dir.1014

  2. Marketplace

    1. Top of page
    2. Research Articles
    3. Marketplace
    4. Case Study
    5. Abstracts
    1. The economics of selection of mail orders (pages 53–71)

      Nissan Levin and Jacob Zahavi

      Version of Record online: 28 JUN 2001 | DOI: 10.1002/dir.1016

  3. Case Study

    1. Top of page
    2. Research Articles
    3. Marketplace
    4. Case Study
    5. Abstracts
    1. Article not available electronically (pages 72–84)

      Version of Record online: 29 JUN 2001 | DOI: 10.1002/dir.1017

  4. Abstracts

    1. Top of page
    2. Research Articles
    3. Marketplace
    4. Case Study
    5. Abstracts
    1. Abstracts (pages 85–91)

      Version of Record online: 29 JUN 2001 | DOI: 10.1002/dir.1018

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