Journal of Interactive Marketing

Cover image for Journal of Interactive Marketing

Autumn (Fall) 2001

Volume 15, Issue 4

Pages 2–84

  1. Research Articles

    1. Top of page
    2. Research Articles
    3. Marketplace
    4. Case Study
    1. Antecedents and consequences of consumer privacy concerns: An empirical investigation (pages 2–17)

      Joseph E. Phelps, Giles D'Souza and Glen J. Nowak

      Version of Record online: 28 SEP 2001 | DOI: 10.1002/dir.1019

    2. Understanding IT-enabled interactivity in contemporary marketing (pages 18–33)

      Nicole Coviello, Roger Milley and Barbara Marcolin

      Version of Record online: 28 SEP 2001 | DOI: 10.1002/dir.1020

    3. Customer participation in creating site brand loyalty (pages 34–45)

      Jonna Holland and Stacey Menzel Baker

      Version of Record online: 28 SEP 2001 | DOI: 10.1002/dir.1021

    4. Cybersenior research: A practical approach to data collection (pages 46–55)

      Charles A. McMellon and Leon G. Schiffman

      Version of Record online: 28 SEP 2001 | DOI: 10.1002/dir.1022

  2. Marketplace

    1. Top of page
    2. Research Articles
    3. Marketplace
    4. Case Study
    1. Boo.com—The path to failure (pages 56–70)

      Gary J. Stockport, George Kunnath and Rashida Sedick

      Version of Record online: 28 SEP 2001 | DOI: 10.1002/dir.1023

  3. Case Study

    1. Top of page
    2. Research Articles
    3. Marketplace
    4. Case Study

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