Journal of Interactive Marketing

Cover image for Journal of Interactive Marketing

Winter 2002

Volume 16, Issue 1

Pages 2–88

  1. Research Articles

    1. Top of page
    2. Research Articles
    3. Research Article
    4. Research Articles
    5. Market Place
    6. Case Study
  2. Research Article

    1. Top of page
    2. Research Articles
    3. Research Article
    4. Research Articles
    5. Market Place
    6. Case Study
    1. Permission-based mobile advertising (pages 14–24)

      Patrick Barwise and Colin Strong

      Version of Record online: 27 DEC 2001 | DOI: 10.1002/dir.10000

  3. Research Articles

    1. Top of page
    2. Research Articles
    3. Research Article
    4. Research Articles
    5. Market Place
    6. Case Study
  4. Market Place

    1. Top of page
    2. Research Articles
    3. Research Article
    4. Research Articles
    5. Market Place
    6. Case Study
  5. Case Study

    1. Top of page
    2. Research Articles
    3. Research Article
    4. Research Articles
    5. Market Place
    6. Case Study
    1. The goReader launch: Developing marketing strategy for an innovative education technology (pages 67–88)

      Albert M. Muniz Jr., Walter Billingsley and Tracey Brill

      Version of Record online: 27 DEC 2001 | DOI: 10.1002/dir.10005

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