Journal of Interactive Marketing

Cover image for Journal of Interactive Marketing

Autumn (Fall) 2003

Volume 17, Issue 4

Pages 2–72

  1. Editorial Comments

    1. Top of page
    2. Editorial Comments
    3. Research Articles
    1. JIM makes great strides during 2003 (pages 2–4)

      Russell S. Winer and Venkatesh Shankar

      Version of Record online: 31 OCT 2003 | DOI: 10.1002/dir.10069

    2. The practitioner's bottom line (pages 5–7)

      David Shepard

      Version of Record online: 31 OCT 2003 | DOI: 10.1002/dir.10067

  2. Research Articles

    1. Top of page
    2. Editorial Comments
    3. Research Articles
    1. Internet advertising: Is anybody watching? (pages 8–23)

      Xavier Drèze and François-Xavier Hussherr

      Version of Record online: 31 OCT 2003 | DOI: 10.1002/dir.10063

    2. Tuscan lifestyles: Assessing customer lifetime value (pages 54–60)

      Charlotte H. Mason

      Version of Record online: 31 OCT 2003 | DOI: 10.1002/dir.10066

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