Journal of Interactive Marketing

Cover image for Journal of Interactive Marketing

Winter 2004

Volume 18, Issue 1

Pages 2–79

  1. Editorial Comments

    1. Top of page
    2. Editorial Comments
    3. Research Articles
    1. The practitioner's bottom line (pages 2–4)

      David Shepard

      Version of Record online: 30 JAN 2004 | DOI: 10.1002/dir.10075

  2. Research Articles

    1. Top of page
    2. Editorial Comments
    3. Research Articles
    1. Capturing evolving visit behavior in clickstream data (pages 5–19)

      Wendy W. Moe and Peter S. Fader

      Version of Record online: 30 JAN 2004 | DOI: 10.1002/dir.10074

    2. Electronic word-of-mouth via consumer-opinion platforms: What motivates consumers to articulate themselves on the Internet? (pages 38–52)

      Thorsten Hennig-Thurau, Kevin P. Gwinner, Gianfranco Walsh and Dwayne D. Gremler

      Version of Record online: 30 JAN 2004 | DOI: 10.1002/dir.10073

    3. Signaling the trustworthiness of small online retailers (pages 53–69)

      Sijun Wang, Sharon E. Beatty and William Foxx

      Version of Record online: 30 JAN 2004 | DOI: 10.1002/dir.10071

SEARCH

SEARCH BY CITATION